What can oBusiness do for you?
oBusiness revolutionizes your online and offline presence by seamlessly integrating marketing and sales processes using easy to configure applications. oBusiness allows you to direct your efforts to best acquire, convert and retain customers, whilst also measuring the success of these efforts.
All aspects of customer touch-points, profile and activity; including e-mail campaigns, website click-throughs, website activity, customer profiles and purchase history, can be leveraged to specifically target the customers you are after.
All the online and offline marketing campaigns, website content, products and customer profiles can be effortlessly managed with the oBusiness system. Campaigns are easily setup, measured and reported on via the marketing and reporting systems.
Statistics show that it is 7 times more expensive to sell to new customers than to resell to existing customers, with oBusiness you can fine tune your sales targeting to both new and existing customer to increase conversions and reduce your conversion costs. Micro-conversions are tracked so detailed reports on points of abandonment can be obtained to allow you to improve your website content and marketing efforts in the future.
Move your mouse over the diagram for more information.
The The reporting engine continually normalises and analyses the data captured by the web sites. All actions of the customers are recorded along with various actions by customer service representatives. This data is used to generate reports about sales, site activity and trends.
The content and layout engine controls the page layouts and what content appears where. The engine also assesses the marketing campaigns targeted at the current user to display content, products, up sells and promotions that are relevant to this customer.
The CRM - Marketing and campaign engine contains very powerful customer, rules and analysis engines that can be used to target online and offline campaigns to customers in your database. The rules can be based on customer attributes, customer history, customer actions online and offline and many other entities. Also external data sources can be used to define rule steps in campaign rules.
The product management and sales engine controls product types, product attributes and actual products. The sales engine has many functions including applying campaign rules to products and product categories as well as controlling the purchase process.
Site publishing controls the publication of content, campaign and marketing rules and product data to one or more servers depending on the version. The standard edition deploys to a single web server while the enterprise edition will deploy to multiple servers in a web farm.
Enterprise edition allows you to publish all of your sites content, campaign and products to multiple servers seamlessly. The enterprise edition can run across multiple processes in web garden mode and across multiple servers as a web farm.
Standard edition allows you to publish all of your sites content, campaign and products to a single server. The standard edition runs in single processes mode and cannot be configured to use web gardens or web farms.
The marketing manager is a very powerful tool allowing you to create both online and offline campaigns, distribution lists, competitions, customer announcement lists and promotion codes. The underlying segmentation engine is both powerful and flexible allowing you to build campaigns and distribution lists based on complete system data and also external data sources.
The report manager has a set of standard reports than can be run against the data, some reports have parameters that can be used to filter the data others are just simple reports. Reports can be easily developed for the system to display almost any information that is required, the information logged by the system is so detailed that it's really just the imagination and data manipulation that will hold you back when it comes to reporting.
The customer manager is usually used by customer support staff and gives you a detailed view of the customer. This tool allows you to administer the customer's details, view their purchase history, organisational memberships, customer announcement memberships, site activity, their location, browser and operating system type, all from a simple windows interface. The functionality of this customer manager is expanding all the time.
The security role manager allows the site administrator to add users to the system and assign them roles to perform their tasks. By assigning the roles to a user the user will have all the required tools delivered to their desktop machine via the dashboard.
The web content is a tool for by content authors and web site developers. As well as general day to day content authoring the web content manager is used to store, version and deploy all the templates, user controls, style sheets and renderings developed by the site developers.
The product and purchasing manager is used to create product types, products, product categories, up sells and catalogue pages. All of these items can have campaigns which have been defined in marketing manager applied to them controlling who can see which products, categories, up sells and catalogue pages.
The management tools and utilities are a set of tools to allow users to perform various tasks across the system. The tools are all delivered via a dashboard that only shows the utilities required based on the user's role. The tools available include security and role tools, content and product management tools, marketing and campaign tools, customer management tools and reporting tools.
The management server is the brains of the system. It is the hub that controls the system roles and data and manages versioning and publishing of data. The management server contains various engines including the marketing, products, content and reporting engine.
How can oBusiness work with your business?
oBusiness is a powerful enterprise solution built in the latest Microsoft technologies to deliver online and offline marketing solutions. Out of the box oBusiness delivers sophisticated marketing and sales functionality driven by feature rich and detailed segmentation rules. These segmentation rules offer unbelievable potential to target both existing customers and new leads captured either online or offline.
And with the flexibility of the engine architecture built in .NET technologies the system can be tailored or extended to suit your specific needs either by our developers or your own.